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Predictive Analytics 1 - Machine Learning Tools 011025

Begins 01/10/2025

Aim of Course:

In this online course, “Predictive Analytics 1 - Machine Learning Tools,” you will be introduced to the basic concepts in predictive analytics, also called predictive modeling, the most prevalent form of data mining. 

This course covers the two core paradigms that account for most business applications of predictive modeling: classification and prediction. 

In both cases, predictive modeling takes data where a variable of interest (a target variable) is known and develops a model that relates this variable to a series of predictor variables, also called features. In classification, the target variable is categorical ("purchased something" vs. "has not purchased anything").